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The Problem
Most sales coaching programs are generic or push outdated tactics. They don’t understand the mindset of an engineer-turned-founder. They overwhelm you with scripts or high-pressure techniques. That’s why so many technical founders still feel lost, anxious, and unsure where to start.
01. Sales Process
You feel stuck with sales - but you don’t know how to fix it.
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Unsure how to handle calls or demos without sounding pushy
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Overwhelmed by juggling code, marketing, and now “sales”
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Fearful you’re too introverted or technical to close deals
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Doubtful that any sales process will feel natural to you
02. The Basic of Sales
You need a better way:
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A simple, step-by-step approach that doesn’t feel sleazy
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Support from someone who understands tech and product mindsets
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Tools and templates that save you hours every week
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Confidence that you can talk to customers and ask for the sale
How We Help
Each day you wait, your product misses real revenue. SalesMVP Lab hands you a proven playbook tailored for technical founders. We teach you how to run sales conversations that actually feel good, set up a repeatable process, and give you real-time feedback so you don’t waste months banging your head against a wall, going nowhere.
What others are saying:
I would definitely recommend SalesMVP Lab to any technical founder that doesn’t know how to do sales. I was struggling to benchmark against industry standards and felt scared of the sales process. I thought sales was manipulative and cheesy. SalesMVP Lab made me realize that sales done well is not only helpful to the business, but also to customers. Through a series of exercises, we were able to outline a roadmap for our sales process, create structure, and feel more confident with how we do sales.
- Andrew Goldis, Founder @ Currents.dev
The TL;DR version is that I feel I have guidance and support from an expert, with advice and encouragement from the community - and the benefit of all this is that I have confidence I am moving our sales process in the right direction.
- Co-Founder & CEO, Sitebulb
Our main challenge was closing more business. We had some inklings that we might need to move to a sales-assisted or sales-led model. Both being technical founders had very little experience with that. This engagement has changed the trajectory of our company in a positive way. We closed an amazing, huge logo and we grew revenue by 37% in four months.
– Kareem Mayan, Co-Founder @ Savio.io
01
Courses
Learn how to build a complete sales process through courses, webinars, and resources. When you hit a wall with a specific part of your sales cycle, find a quick resource to help you troubleshoot.
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Coaching
Get expert sales guidance through AMAs, group mastermind sessions or 1:1 coaching. Troubleshoot your mindset, increase your confidence, and feel good about the direction your sales process is heading.
02
Community
Get support and encouragement from your peers on how your sales journey is going. Learn about what tech they’re using, what tactics that are working or to avoid, and how they’re implementing their sales process.
